Wall Street slides 1 percent at open

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Obama and Gay Marriage (Theagitator)

Share With Friends: | | Politics - Top Stories News, News Feeds and News via Feedzilla.

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Micah Short Charged With First-Degree Murder For Allegedly Beating Crying Infant Daughter

Micah Short, charged with first-degree homicide.

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Quick Questions About Professional Lawn Care Programs with Billy ...

1. Why does someone need a lawn care program?

??? The benefits of having a lawn care program allow the homeowner to turn over their lawn care to professionals that can utilize products that are more effective than standard DIY products from home improvement stores. Unless you have an extreme green thumb and love to maintain your lawn, the convenience factor is a major plus. Instead of a client giving up their time on the weekends to fertilizing their lawn, we can take over the responsibility.

2. What are the benefits of having a lawn care program?

??? Proper timing for fertilization, weed, insect and disease control are essential to the success of a healthy green lawn. All of which are handled through a professional lawn care program. Another key factor that allows our programs to work more effectively is the utilization of proper application rates so as not to overwhelm the turf grass. In other words, we have the knowledge and ability to make the best plan for a client's yard that a do-it-yourself person may not. Also we take care of all the products so that unused fertilizers, herbicides, etc. aren't left lying around the home.

3. Why would someone choose professional lawn care service over a DIY application?

??? Most do-it-yourself lawn care programs can be effective to a certain point but are not nearly as effective because of the lack of knowledge and the products available to a professional. There are certain lawn diseases, fungi and pests that an untrained eye would not necessarily recognize.? And typically, while not seen at first, hiring a professional may come out cheaper in the end. Considering how much product that is wasted and thrown away at seasons end. Also, the time that is put into learning about their specific lawn needs and the time to actually apply product. Also, many at-home lawn care programs don't know the proper calibration for fertilizer to square-footage and end up overwintering their yard and hurting the grass.

4.? So lawn care programs also take care of pests found in the yard?

??? Yes, our products that we use effectively eliminate and maintain an insect-free lawn. However, there are certain insects that require multiple treatments before they are completely controlled.

5. Will my lawn be completely weed, insect and disease free??

While most lawn care professionals strive to eliminate all problem areas in their client's lawns, there is no lawn service that can be guaranteed 100%.? Our lawn care division uses the very best products that we feel can greatly reduce the overall population of weeds, insects and diseases to the point of not being visibly noticeable or damaging.

-----------------

Billy Marett, holds a horticulture degree with a emphasis in turf grass from the University of Mississippi and Abraham Baldwin Agriculture College (ABAC). He is currently the Lawn Care Specialist at American Pest Control's new Lawn Care and Pest Management Division.

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Innovation with SMS ? How ?TextKey? from TextPower is ...

We cover SMS in regards to mobile marketing every day here on MMW, but every now and then we come across an innovative new use case that deserves a mention. ?Case in point is a new technology developed by SMS solutions provider TextPower that uses SMS to revolutionize the way website users authenticate themselves using their mobile devices.

Dubbed ?TextKey,? the new patent-pending technology uses a cell phone?s unique identifier ? it?s ?fingerprint? so-to-speak ? to authenticate web users through a simple text message. ?The solution replaces the need for security fobs, tokens, USB keys and smart cards by using the cell phone that everyone already carries. ?The idea is that every cell phone in the world has a unique device identifier, making it the equivalent of a fingerprint when sending a message.

The entire system is cloud-based and doesn?t require any additional servers, appliances, outsourcing, software or remote hosting. ?As a result, any enterprise interested in protecting its web site from hackers, thieves or discontented employees can now provide more secure authentication than even the largest companies that use complex and expensive security key fob systems ? and at a fraction of the expense. ?So how does it work exactly?

The technology displays a one-time authentication code in clear view on a web page after a user has successfully entered their username and password. ?The code must then be sent from that user?s cell phone?because?it has the only ?fingerprint? that will allow it to gain access to the site. ?Unless the correct code is sent from that specific cell phone, entry to the website is blocked. ?Cloned cell phones or spoofing techniques will not fool the system either, according to the company. ?In addition, if the code is sent from an unauthorized phone, TextKey captures the phone number, which can then be used to pursue and prosecute the intruder. ?You can demo how it works using your own cell phone here.

TextKey was recently named ?Best Authentication Solution? by Info Security Products Guide in March and was a 2011 winner of a GSN Homeland Security Award as well. ?We love seeing new, innovative uses for SMS and this is an excellent example. ?Know of any other cool use cases for SMS outside the realm of marketing? ?We?d love to know about it. ?Feel free to leave a comment or drop us a line.

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